Woven Tops & Shirting

I was the primary tech lead over Hollister Women's Woven Tops & Shirting from June 2022 to December 2023.

 

I supported Hollister Women's Woven Tops & Shirting in achieving best AUR (average unit retail) ever in July 2023.

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In this role, I develop all styles from initial tech pack through bulk approved fit. I first develop initial tech packs based on my creative design team's sketches and inspiration images. These tech packs include specs, construction sketches, grading, materials, and pattern direction. I measure all samples, collect landmark measurements on form, and present in fit sessions with my cross functional team including sourcing, merchants, and creative design. After fitting, I send fit comments and conduct pattern revisions through CAD patternmaking software. I also incorporate 3D virtual sampling into my process to support faster design decision making and confidence in pattern revisions. I daily communicate with overseas vendor partners on quality, grading, and production queries.

 

I have loved the challenge of working in a teen's fashion category, especially fashion tops. Playing with shirring ratios, varying pitched hems, flutter sleeve fullness, and organic pleating constructions, to name a few, have been fun avenues for problem-solving and creativity. Finding the balance between trend "newness" and fit "easiness" is always a creative journey for the style. In the teenage women's world, it's especially important to nail inclusivity for her evolving body type. Understanding how to gracefully incorporate elastic, smocking, and channeling have been fun challenges.